There were no similarities in British values in the film and the soap apart from the men were the dominant gender in both. Men were always in charge in the soap and the film but they were for different reasons.
The differences in British values between the soap and the film is that in the film women were treated more as an object and were not respected whereas in Coronation street the men were trying to win over the ladies. There was a lot more crime occurring in the film, we think this is because it is in newer times.
The political and social state of Britain in the 1970's were very different to what they were like in 2006 when London to Brighton was filmed. In 1970 feminism was about. Women were defending their rights to work and to be employed and they wanted a voice which is show in the episode of Coronation Street when we see the women working in the bar and in the shop.
A social issue in 2006 was that Britain had lost its values. There was a big problem with the amount of chavs and youths on the street causing problems to do with crime.
Stage two
In 2006 the Guardian gave the film London to Brighton five stars . Here is a quote from the article written about the film..
"There are outstanding performances here from Lorraine Stanley, Georgia Groome and Johnny Harris, and also from Sam Spruell as the repulsive Stuart who, in his skin-crawling final encounter with Joanne, turns into his own hateful father before our very eyes. The journey from London to Brighton has become something else: a journey into the final circle of the inferno. Williams's film is a 120-degree proof thriller, with storytelling nous and technical flair: it's the best British film of the year."
If the audience had read lots of good positive reviews about the film they would be more likely to want to watch it and they may feel that they have to agree with the opinion of the reviews. They may also accept the issues in the film more easily as they have been congratulated by so may reviews. If there are lots of reviews saying how good the film is and how it covers so many issues it may make the audience think they will learn from the film and experience something great. On the other hand if someone read a review on the film and saw that it was all about crime and disasters, they may be put off from watching it as they may think that they wouldn't enjoy that genre of film. The film has been defined as gritty and rough which may put off certain groups from watching it as they are not interested in this kind of film or the issues in it.
The hypodermic needle model theory suggests that audiences are very passive and easily influenced by what they see. I think that the audience of Coronation Street would not be very influenced by what is shown as there aren't many main issues in this particle episode. I think that women may be able to relate to Elsie and the love and pain she felt.
I think that you could apply this theory to the film London to Brighton however as it is more recent and more realistic to every day life therefore the audience can relate to the characters more and understand it and absorb it more.
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