This theory states that we are influenced by the characters we see and consume on TV and Film. In the series 'Skins' the youth culture is an exaggerated representation of how youth are perceived today. Young people do relate to this behaviour so could potentially be influenced by the characters in the series and their actions.
The film Kidulthood has the same exaggerated youth culture theme to it meaning that this could effect youths living in a similar culture to adapt their lives and base their personality around how the characters in the film act, especially as the film is presented in such a realistic way.
Stykers Theory
This theory demonstrates the way an individual doesn't conform to one (collective) identity but rather building self identity from self invocation and priorities.
In Fishtank for example, Mia does not portray the stereotypical female, this is shown through her masculine clothes because her priorities are different to the typical female social group and this provides her with individuality.
Marcuse Theory
This theory explains identity though stating that our personality is moulded and shaped through the media we consume in the form of advertising and TV and film, rather than through our own internal ego and identity.
The film Alfie confirms the stereotypical male role of being the stronger sex. Through his intimate, direct approach to the audience this could heavily influence them and mould the male personality into this stereotype. This may make it a lot more acceptable for men to act in this way because of the force of consumerism that film has over people. It does not allow men to build their personality through their inner self but instead their identity is formed through what they see as right and consume.
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