To summarize this theory; it simply states that we as an audience are passive to the media we consume, therefore we will receive whatever ideologies are presented to us and this will effect our behaviour and actions within society.
Influences
We believe that we as a society, are heavily influenced by what we consume and watch on television, for example. If the media consumed is quite negative, then it may cause the audience to act in this way, for example, violent video games could cause violence in youths, this has been recently covered in the news. The television series Skins has a specific audience of teenagers and although its is supposedly represented and reflecting British youth it may also be affecting the way in which youths of today act and behave.
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