1. The effects theory sates that we watch media or absorb media texts in a way that influences our opinions,views and actions. The theory implies that when people read or watch something in can influence them to act or perform in the same way. Injecting assize audience with ideologies can be positive or negative depending on the media text and how they interpret it into their life. Violence in the media for example, could lead to audience being influenced by ideologies that are presented, whereas other influences such as fashion and style are less harmful ideologies.
2. Fashion in skins is a prominent feature and effects contemporary fashion among teenagers. Each character represents and displays a different fashion which teenagers consume and base their own fashion on. Kidulthood can be seen to do the same thing, the main featuring label is 'Box-fresh' and through this british youth are seen to wear this label more often.
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