Theorists arguments of Fishtank & Kidulthood.

Fishtank.

Althussers Theory
In Fishtank we assume that an real life area similar to the area shown in fish tank ( a rough estate ) for example graffiti, run down, unkept, intimidating, appartment buildings with no care or concern to keeping the environment pleasant. We also assume that it would contain similar characters with similar behaviour and would dress similarly aswell, for example, rude, indecent and dressed in cheap sportswear and women wearing little clothing. This creates a stereotypical image. This is the collective identity shown in this film of the people. We then assume this is normal because we are influenced and interpellated into the view of the film that we are watching ( fishtank).
Stykers Theory
We activate our self identity according to the importance of certain influences show in media texts. In Fishtank shows negative impressions and images of Mias life which can change the salience however her life is not presented in a very positive way therefore we are less invoked by her self identity because it is not desirable. For example she lives in a rough area, people are unpleasant to her ( including her family ) and she experiences unpleasant situations.
Marcuse Theory
We spend our time consuming media texts and formatting our identity's by the forces of consumerism and technology leaving no room for us to make up our own minds, we are influenced by media and watch others getting on with their lives and going out in the world whilst we watch television (or other  media texts) and we never see them doing it. For example in Fishtank Mia walks around alot finding things for herself to do for example freeing a horse, making friends with a gypsy boy and finding her way to her mums ex-boyfriends house. Where as teenagers don't tend to walk around by themselves finding things to do they would be at home watching television or spending time with their friends. However watching Fishtank does the opposite, the movie doesnt present these things as desirable so we are not influenced to include this in our formation of identity.

Kidulthood.


Althussers Theory
In kidulthood we are shown inner city teenagers (london). The way that London is portrayed is assumed to be how london is by audiences of the film. People who havnt been there will assume that, that is what london looks like day to day and that is how the people of London live their lives.