How do Marcuse, Althusser, and Stykers theorys fit into our Case study texts?

Skins fits into Althussers theory, since the lives and activity's of the teens is glamorized and portrayed as largely consequence free. This makes the viewer aspire to live the same life style. The media creates this certain type of collective identity that teenagers want to be part of. To achieve this they may change their individual identity.

Stykers theory fits within the film Alfie, since there are two main identity's present in the film, and at its conclusion they are put into a hierarchy. This means that an audience may absorb this message and also fit their identity's within that hierarchy.