The effects theory is a theory that explains how consumers are influenced by the media in many different ways. Within the effects the theory there are a number of different theories such as the hypodermic needle model, violence in the media, cultivation theory,the Frankfurt school and the two step flow. All of these theories explain that the audiences of many media texts are passive consumers.
The violence in the media theory is about how media directly effects individuals to committing violent and anti-social behaviour. For example, the computer game Grand Theft Auto was argued to have been a direct cause to certain violent crimes committed in the USA.
No comments:
Post a Comment