I think media influences identity but i don't think it necessarily forms who you are as a person. I don't think that i have created my identity based on media ideologies but i think i have developed or altered my identity by consuming media concepts.
Identity is more constructed and mediated through mediums in modern age as apposed to previous time periods. In contemporary time periods, with the excessive consumption and use of media means that our identities are influenced by ideologies which alter or develop our sense of self-identity. There is an idea that media helps us to learn more about yourself or develop individuality by recognising our qualities. David Gauntlett's theory helps us understand the balance between inner self development and media influences. HE suggests that the messages that media sends out about identity, gender etc are not overpowering to the public's diverse feelings but have equal influence on the construction of our identity. Therefore we choose want we want to be influenced by depending on what appeals to us when we are exposed to different mediums.
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