Discuss how online media has changed consumer behaviour and audience response over time.

The first implementation of the web represents the Web 1.0, which could be considered the read-only web. In other words, the early web allowed us to search for information and read it. There was very little in the way of user interaction or content contribution. Their goal for a website was to establish an online presence and make their information available to anyone at any time. This is called 'brick-and-mortar thinking applied to the web', and the web as a whole hasn't moved much beyond this stage yet. Critics of Web 2.0 seem happy to dismiss or disregard the rise of creativity online. This is thought that because they are more comfortable with the old models of communication. Web 1.0 included readable pages and most of the information on these pages that were put up on the internet comprised of information on companies. The technology was based on client based servers. However since the pages and information was static yet informative, it was not enough for visitors to get attracted to the site. As these sites using the Web 1.0 technology were not interactive at all, they did not really create any impact or contribute to businesses in any way. One good example of a Web 1.0 approach is the approach the Wikipedia has online. It is just information without much interaction.